List of products by brand Moschino

Moschino is an Italian fashion house, founded in 1983 by fashion designer Franco Moschino.

Moschino is an Italian fashion house, founded in 1983 by fashion designer Franco Moschino.
In 1983 he presented his first collection Moschino in Milan, which was a great success, confirmed the following year with a new collection. In 1985 the classic line of women's clothing, it is flanked by a man. Moschino Jeans was founded in 1986 and in 1987 produced the first perfume from the fashion house Moschino Eau de Toilette.

In 1988, Franco Moschino is launching a new brand Cheap Chic Cheap Chic Woman and Man, revolutionary line of economic clothing. Between 1989 and 1990 it is opened two Moschino boutique in Milan. Ten years later, it will open a third in London.

In subsequent years, the fashion house stands in sharp contrast against the international fashion industry. From 1991 models Moschino stop parading on the catwalk, and the following year was launched a provocative advertising campaign, which represents an outlet of ecological and moral conscience.

In 1993 to celebrate ten years of activity of the company is exposed to a photographic exhibition in Milan, it is published the book X years of chaos, and is presented a parade of historical leaders. In 1994, Franco Moschino died of a heart attack, and his post as creative director of the brand, is recognized by its historical collaborator Rossella Jardini. The following year are exposed in some certain areas of Milan sculptures representing the symbols of the company, accompanied by written Forever (forever in Italian).

In the fall of 1999, the Moschino brand was taken over by Aeffe (producer of Moschino since 1983), which opens other boutiques in Capri, Taipei, Hong Kong, Berlin, Paris, Moscow and Mumbai. Since 2000, the Moschino SpA manages the stylistic activities, coordination of image and communication, supervision of the distribution and the design of commercial strategies.

In 2007, it signed an exclusive agreement with Scienward International Holdings Limited for the franchise and the distribution of its products in China, in addition to reaching agreements with Allison for the project, the development and deployment of the new collection of glasses and Moschino Eyewear with Binda Group for the manufacture and marketing of watches and jewelery collections Moschino Cheap and Chic and Love Moschino. In November of that year, it is also presented for the collection of helmets Moschino Helmets, in collaboration with Max Safety Fashion.

In October 2008, Moschino reaches agreement with Altana for the creation, development and distribution of collections Moschino Teen, Moschino and Moschino Kid Baby. On 25 February 2010, it is inaugurated the Maison Moschino in Milan, in the building that was the site of the first railway station of Milan.

In April 2010, he held at Moscow's GUM Inside Moschino, a retrospective on the Italian brand from the founding to the present day.

In 2013 Moschino celebrates thirty years. In September launches a capsule collection of accessories in a limited edition with all the symbols of the fashion house and its colors. Adorns the windows of her festively boutique, with a huge cake and thirty candles each of which wears a head of the brand. September 21 parade in Milan and is celebrating its thirtieth birthday with the Spring / Summer 2014, bringing in eighty gowns scene characterized by the unmistakable style of Moschino and some archival items.

On 28 October 2013, the brand's creative direction is entrusted to Jeremy Scott, American designer, born in 1975. The first collection Moschino era Jeremy Scott is inspired by the fast-food and cartoon characters like Spongebob. A special capsule collection is put on sale online within minutes after the fashion show in Milan.

In January of 2015 he opened his first flagship store in Los Angeles, in the same month Jeremy Scott was awarded the prize "Womenswear Designer of the Year", and in June opened a new boutique in Milan in Piazza Gae Aulenti, in the Porta Nuova , and in July a Soho, in New York. In November, Moschino and Barbie announce collaboration for the realization of two collector dolls and a capsule collection of ready-to-wear clothes. The following month, in partnership with Nintendo, it will launch the special project "Super Moschino" to celebrate 30 years of the popular character Mario Super Mario Bros. series The collection includes clothes and accessories characterized by the video game graphics.

The first major project concerns the 2016 another collaboration, this time with Cartoon Network, for the launch of a collection inspired by the Powerpuff Girls.

Active filters